Guides to working an idea out properly
Most people think through their ideas alone, without a clear method or an honest account of what they don't yet know. These guides cover the questions worth asking at each stage — from the first rough shape of an idea to the point where you're ready to test it in the real world. They're written for anyone thinking seriously about an idea: a writer, an inventor, a first-time founder, a maker. Not just the tech startup archetype.
Guides
Practical thinking on the questions that come up when you're working out whether an idea is worth pursuing — and what to do next if it is.