Somewhere good to work out whether your idea is worth pursuing
Most people with an idea end up working it out alone — turning it over in their head, asking people who'll be encouraging rather than honest, or never quite getting past the point of wondering. These tools give you a structured way to pressure-test what you've got: to find the gaps, name the assumptions, and decide what to do next. They don't tell you whether your idea will succeed. That's not something any tool can honestly do.
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How It Works
A thinking partner for the part that usually happens alone
A set of structured tools to help you think through an idea seriously — what it is, who it's for, and whether it's worth pursuing. Free to use, private by default.
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1
Describe your idea
Put your idea into words — no pitch deck needed, just a clear description of what you're thinking.
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2
Run the tools
Run the tools that apply to your idea — each one takes a few minutes.
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3
Decide what's next
Leave with a clearer picture of what your idea is, what it needs, and what to do next.
8
Tools available free
£29
Full verified report
Always
Data stays on your device
Free to use
Tools for working out whether your idea holds up
These tools help you pressure-test an idea before you commit serious time or money to it. Some run entirely in your browser; others use AI processing on our servers — each one is labelled clearly so you know which is which.
Each tool is free to use and takes a few minutes to run.
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