Which funding route actually fits?

Seven questions, about two minutes. No sign-up, nothing stored — it runs in your browser. It will tell you which of the UK routes fit where you actually are, and it will tell you honestly when the answer is "none of them yet", which is the answer that saves the most months.

Read the funding guides first Get a verified idea report
Free finder

Answer honestly and we will point you at the right doors — or tell you to wait

The funding world funds projects, repayable lending and scalable growth — and quietly refuses everything else. This asks what a good adviser would ask first, then maps your answers onto the routes and institutions from our funding guides. It is a steer, not advice — but it will stop you spending months applying to doors that were never going to open from where you stand.

  1. 1. Where is the idea, honestly?

    Not where you hope it will be — where it is today.

  2. 2. What is the money actually for?

  3. 3. How big are you honestly trying to make this?

    There is no right answer — but the funding routes differ completely.

  4. 4. Would you sell a share of the business?

  5. 5. Could you take on repayments — probably personally guaranteed?

    Early business lending usually means the risk lands on you, not the company.

  6. 6. Is the work genuinely new and technically uncertain?

    Not "new to me" — something whose outcome a competent expert could not predict. This is the bar innovation grants and R&D relief actually apply.

  7. 7. Tick any that apply to you